What Can Underconsumption Look Like in the World of Books?

One of the things that has provided some comfort for me during the recent horrors is underconsumption content on TikTok. Whether it’s Project Pan or the fact that, according to the Fashion Transparency Index, there is currently enough clothing on earth to clothe the next six generations, it’s a welcome break from being told what I should be buying. As a child, I used to adore watching TLC’s Clean Sweep. As an adult, I think I could probably stand to put all of my possessions out on a tarp on the lawn every so often. TikTok is an engine for consumerism, but somehow, it’s managed to plant a seed in my brain that goes against its own interests. 

The why of underconsumption is a belief that we simply do not need all of the things that we have. It’s also a good way to build a practice of taking a breath before we chase that dopamine high of buying a new thing, of finding joy in the things that we create for ourselves. It’s made me look at how many of my hobbies don’t lead to the creation of anything new, not even ideas. 

Of course, for some of us, underconsumption is an economic necessity. Most of us don’t live the lives we see reflected on our various feeds. With the will-they-or-won’t they of massive tariffs on many products coming in from other countries, the reality is that things are likely to get more expensive. This “trend” is really just showing how to make the most of what you have. Many books on shelves in the United States are printed in China, but are currently exempt from tariffs. 

Why am I ruining a pure, good thing for you in these times, you ask? I’m going to try not to. I am simply here to offer suggestions that I myself will have trouble following. We strive for progress and not perfection. I am pretty sure that if I deleted the Libby app right now, heaven forbid, I would have enough unread books in my home to get me through an entire calendar year.