At the end of the season finale of the new Apple TV series, The Studio, its principal characters, anxious movie studio executives desperately hoping to save their jobs before a potential merger with Amazon by putting on a stellar presentation at CinemaCon, begin chanting "movies!" before the crowd. It is a seriocomic moment meant to be a capstone to a two-episode arc where they've lost complete control due to a calamitous magic mushroom accident. This chant certifies that the characters are aimless buffoons, starting with the parent company CEO, Griffin Mill (Bryan Cranston), but their love and passion for cinema will keep the industry afloat. The chant that concluded Season 1 of the satire series by Seth Rogenand Evan Goldbergshowed that avid cinephiles triumph over corporate consolidation and the general creative bankruptcy of Hollywood.