Quiet Luxury Is Over - Shop the Loud-Luxury Trend Dominating TikTok

As an editor, I often rely on the "cultural pendulum" theory to predict what comes next - whether it be in politics, media, or even TikTok trends. The theory assumes that with the rise of one prominent idea or aesthetic, another will soon follow to counter it. We've seen this play out in countless ways over the last few years; the summer of 2023 was a pink-doused parade of all things Taylor Swift and Barbie, while 2024 channeled moodier, party-girl vibes via Brat summer. The robust skin-care routines made famous by TikTok's most notable influencers have since been replaced by the skinimalism . . .