Let’s All Admit That Neon Is the New A24

A24 takes its name from Autostrada A24, an Italian highway from Teramo to Rome. All Roads Lead to Rome seemed like a no-brainer film for A24 to produce, but anyone familiar with their catalog will know that rom-coms aren't in the studio's interest. Trippy horrors, gritty character-driven dramas, and quirky comedies lie at the heart of A24's filmography, but things are starting to change. In 2025, the cult of A24 is in full swing. Between its products and viral marketing, A24 has proven that it's in on the joke, developing a playful relationship with its fans. However, since their shift into the mainstream, A24 has increased their output exponentially, which risks diluting the overall quality of their projects. While the studio continues to grow, its up-and-coming competitor, NEON studios, reminds us of A24's charm from the early days.