HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again

First it was HBO Go, then it was HBO Now, followed by HBO Max and ultimately just Max. But now, Warner Bros. Discovery is rebranding its streaming service yet again to: HBO Max (Yes, you read that right). The media giant's move, which was announced during its upfront presentation to advertisers on Wednesday and will take effect this summer, is based on refocusing its streaming strategy on "the programming that is working best" - including HBO, box office movies, docuseries, certain reality series and Max originals, as well as deprioritizing other genres that the company says drive less . . .