When DC launched the Vertigo imprint in 1993, it wasn't just a branding exercise but a rebellion bearing a corporate logo. Under the leadership of editor Karen Berger, it became the home for unapologetically adult comics; creator-owned and bearing a "mature audiences" label, Vertigo provided the creative freedom to explore the dark, explicit world beyond the mainstream confines of the Comics Code Authority as well as the backing of a major publisher. Known for subversive, genre-bending titles that didn't just push boundaries but rejected them outright, the imprint introduced deeply imperfect protagonists grappling with a literary blend of existentialism, deconstruction, and morality, and created a platform for urban fantasy, crime noir, speculative dystopia, and social satire.
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