$1.3M QB Melts Hearts With Grand NIL Gesture to His Mom After Flashing Icy Jewelry

Keelon Russell isn’t just the crown jewel of Alabama’s 2025 recruiting class. He’s also a thoughtful and dutiful son. He’s putting his $1.3 million NIL valuation in good use and that’s paying back his biggest supporter. On May 20, On3nil reported — “Alabama QB Keelon Russell gifted his mom a new Mercedes Benz with NIL dollars ” His NIL valuation ranks No. 37 overall in college football while ranking second among freshmen behind only Michigan QB Bryce Underwood. 

April Moore, Keelon Russell’s mother, shared the photo of her leaning on her brand new white Mercedes on social media. Her caption is heartwarming — “To God be the glory, thank you son for always making sure your momma is taken care of… ” And he’s also taking care of himself. 

Just a couple of days back, Keelon Russell posted a cool video on his IG story flexing a piece of extravagance which is a custom Icy Skeleton Cartier watch with thorns. He tagged jeweler David Caston as the maker of the luxury item. For someone who understands the NIL game, the 18-year-old is already much ahead of his peers and fellow college football players.

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