Zhuri’s Innocent Wish Made Savannah James Panic as Truth Behind Latest Business Decision Emerges

Loving wife. Mother of three. Podcast host. Savannah James has successfully juggled multiple roles in her life for several years. Now, its time to add another one – Beauty entrepreneur. Yes, the 38-year-old has made an entry into the beauty industry with the launch of her new skincare line “Reframe Beauty.” It took her two years of deep dive and hard work to finally bring her passion project to life. However, the idea of it began brewing in Savannah’s mind following one innocent message from her daughter Zhuri.

During an interview with The Cut, Savannah revealed when she realized she wanted to launch a skincare line, “I’ve always been interested in all things beauty. I watched my mom do her routine. Then I incorporated my own routine as a young lady. And then starting my family early I kind of put myself on the back burner to support my kids, support my husband.” Yes, Savannah had a passion for beauty since she was a kid, but after becoming a mother at the age of 18, family became her topmost priority. As a result, her personal goals took a backseat.

But things changed when she had a private conversation with Zhuri, “Beauty has always been a staple in my day to day. So, when I was asked, rather told by my daughter that she wanted to be just like me, I panicked and kind of started to reevaluate where my passions were and where I wanted to make a mark. And I always come back to the beauty space, the health and wellness space. It’s just like my jam.” Yes, the urge to become the perfect role model for her daughter motivated Savannah to take the leap.

Now that she has kickstarted her latest business, Savannah has no plans of slowing down, “So, I’ve been in development of this particular product like starting at the foundation is really important. So, for me skin is a foundation, obviously wanna explore more into color cosmetics and things like that. But we’re starting here, gonna perfect this. And then move up from here.”

(Developing Story)

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