YouTube Shorts Revenue on Par With Regular Videos, CEO Neal Mohan Says

2 months ago 10

Rommie Analytics

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts' revenue per watch-hour is now on par with its core YouTube business in multiple countries, including the United States. Its monetization rate also now exceeds the core business in some countries. "It's something that we have been working on for a while and it's a testament to both the viewer side, but also the quality of the ad products that we build for our advertisers," Mohan told an investor conference hosted by MoffettNathanson on Thursday. The TikTok-style short-form . . .
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