YouTube's Record-Setting NFL Game Has a Big Asterisk

The NFL's latest experiment with a new platform has paid off, with YouTube's São Paulo-based Kansas City Chiefs vs. the Los Angeles Chargers game bringing in a global average minute audience (AMA) of 17.3 million viewers, which it said was the most concurrent viewers for a live stream in the service's history. But the game in Brazil was more than just another bet on a different platform. The NFL's experiment was a way for the league to expand to a younger and more globalized audience while testing out free-to-watch games on a larger scale. YouTube is by far the biggest platform that . . .