2XKO is an upcoming free-to-play fighting game based on the extremely popular MOBA League of Legends; a genre that could not have less in common with fighting games. Despite this, Riot Games clearly wants to attract players who are completely unfamiliar with fighting games to 2XKO - and it mostly seems it's succeeded. Brand loyalty is a powerful tool, which is doubtlessly why tens of thousands of League of Legends fans who were unable to get access to 2XKO's recent Alpha Test flocked to Twitch instead, so they could watch people play it.
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