Wild deodorant review: Does Wild deodorant work, and is it worth it?

NATURAL deodorants have made their way into mainstream beauty routines in recent years, with Wild leading the way as the best-known brand on the market.

In this Wild deodorant review, I’ll be weighing in on whether the popular deodorant really works, and whether it’s worth the money.

The rise of clean beauty has seen many of us searching for alternatives to our everyday favourites, and deodorant is one of the products with a range of natural options.

Wild is one of the leading natural deodorant brands

Wild deodorant, £12

Launching in 2020, Wild quickly became one of the most popular natural deodorant choices, as a brand that focuses on products that are kinder on the skin and on the planet.

Wild’s mission is to minimise throwaway culture with its refillable packaging, with products that have extended from deodorants to now also shower gels, hand washes and lip balms.

I’ll be honest, natural deodorant is not something I had really considered in the past, as it’s a product you need to work effectively.

A good deodorant needs to of course keep odour at bay, but if it can work just as effectively while being kinder on the skin and the planet— I’m all for it.

Pros

Effectively prevents odour Doesn’t leave white marks Refillable packaging Glides on the skin Wide range of scents Sleek packaging Scents specifically for sensitive skin Mini options available for on-the-go Option to subscribe for refills

Cons

Product can spill over the edge Refill sometimes falls out of case More expensive that regular deodorants

Rating: 8/10

How I tested

Wild is one of the many natural deodorants that I’ve put to the best

As The Sun Shopping’s beauty expert, it’s my job to test the products that are getting attention, and Wild deodorant has been a viral favourite for years now.

I tested the deodorant daily for over a month to see how it would hold up during days at the office, visits to the gym and overnight.

Aside from the obvious of testing whether the deodorant prevented odour and left me feeling fresh, I also considered its packaging, ease of use and value for money.

It’s worth nothing that it can take the body a few weeks to adjust from a traditional to a natural deodorant.

I only ever used traditional formulas before testing the best natural deodorants, in which time it too my body around two weeks before I starting seeing the deodorants become fully effective.

Now, I’ve tested several of the leading natural deodorants on the market, so I can confidently compare the results.

Quickfire Q&A

How much is Wild deodorant? Wild deodorant costs £12 for a one-off purchase, which includes a refillable case and three refills.

Shoppers that subscribe to automatically receive refills every 12 weeks get a 20% discount, and will pay £9.60 every three months.

Who’s it best for? Wild is best for those looking to take a cleaner approach to their beauty regime, as the eco-friendly product is free from any chemicals and parabens, and the case eliminates waste.

What we loved: How it left us feeling fresh and odour-free all day, the refillable case, the option to subscribe to automatic refills every three months.

What we didn’t love: The consistency can become soft and make a mess in the case, the refills sometime fall out.

The Nitty Gritty

First impressions

The first thing that impressed me about Wild’s deodorant is the sleek packaging.

When purchasing on the brand’s website, shoppers can pick out their case from a selection of colours and designs, before selecting from one of the 13 scent options.

The process of picking out the deodorant is pretty seamless, with the option to make a one-off purchase or subscribe to monthly refills.

As for the reusable case, it comes in a stylish design that’s slim enough to slide straight into a handbag for on-the-go, and it has a twisting base.

I noticed pretty immediately that while the deodorant comes in a solid balm texture, it does spill over the edges quite easily if you wind the case up too high.

Wild deodorant can be purchased as a one-off or a subscription

Like all natural deodorants, Wild doesn’t include antiperspirant (included in most traditional deodorants), which blocks the pores to prevent sweating.

For that reason, natural deodorant newbies should expect to sweat (and probably smell) more than usual at first, but I found within a couple of weeks of trying other natural formulas that my body had adjusted.

This is because natural deodorants are designed to neutralise sweat rather than stop it completely.

Does it deliver?

I have the deodorant in the Cotton and Sea Salt Scent, and the subtle scent feels fresh without being overpowering.

My armpits can be sensitive at times (particularly straight after shaving) and I haven’t experienced any irritation — but there are also options available specifically for sensitive skin.

The deodorant itself feels smooth on the skin and doesn’t leave any residue, so there was no waiting around for it to dry before putting my clothes on.

My main concern when it comes to finding a deodorant is whether it’s going to leave white marks on my clothes, and I was pleasantly surprised that it didn’t.

I wear a lot of black, and I’ve found that deodorants with a similar creamy texture can leave my dark clothes covered in white marks.

That being said, a lot of Wild shoppers online have noted experiencing marks on their clothing, so it may be worth being careful and avoiding tight items immediately after application.

My Wild deodorant came literally everywhere with me, from the office to the gym, as I was pretty certain I would need multiple top-ups throughout the day.

I found the deodorant spilled over the sides easily

I didn’t feel as fresh as I usually would with a traditional deodorant for the first few days, but after that I didn’t notice much difference at all.

I found myself being free from odour for the majority of the day, but I did initially sweat more than I usually do at first (despite using natural deodorant in the past)

While it does take some getting used to, I found that after a couple of days any odour had neutralised.

That being said, switching to a natural deodorant may not be the best option for those that find themselves excessively sweating, or those that are against sweating at all.

My main gripe with Wild’s deodorant is its consistency within the case.

After a new uses, I noticed that the top of the applicator was a bit of a mess, as the balm was starting to spill over the edges.

I haven’t noticed this with other natural deodorants I’ve tried, so while Wild’s texture is soft enough to glide across the skin, it comes at a price.

Travel-sized Wild deodorants are also available for on-the-go

Wild Mini Travel Deodorant, £3

The spillage is easy enough to clean up (and means I avoid over-twisting the base), but it has made me reluctant to travel with it in a suitcase.

Wild does have travel-sized deodorants for taking on-the-go (and they look so cute!), but the cardboard case also causes then to spill slightly.

The smaller size is however perfect for popping into a make-up bag, and I love that it’s small enough for my crossbody for potential top-ups on night’s out.

Where to buy Wild deodorant

Wild is available for one-off and subscription options on the brand website.

Major retailers including Amazon, Boots and Holland & Barrett also stock the deodorant for one-off purchases.

It can also be bought at several supermarkets online and in-store, including Waitrose and Ocado.

Full list of stockists:

Wild Amazon Boots Superdrug Holland & Barrett Waitrose Sainsbury’s Lookfantastic

Wild deodorant alternatives

There are plenty of alternatives to Wild deodorant on the market, with Fussy being the brand’s main competitor.

Salt of the Earth, AKT, Glossier and Mitchum natural deodorant alternatives, and you can read our full roundup of the best natural deodorants for an in depth review.

Full list of Wild deodorant alternatives

Fussy AKT Salt of the Earth Mitchum Phlur Luna Glossier Caudalie

Wild deodorant review: FAQ’s

Does wild deodorant work?

Wild deodorant is considered by most reviewers to work, but it does take time to feel the full effect for those that are new to natural formulas.

As natural deodorant doesn’t contain antiperspirant which blocks the sweat glands, the body will still sweat, but over time it adjusts to neutralise odours.

Those that sweat significantly may not find Wild deodorant to be right for them, although I personally found that after my body became used to natural formulas, I was sweating not much more than I would with a traditional deodorant.

Does Wild deodorant leave marks on clothes?

It’s possible that Wild deodorant will leave marks on your clothing, although I didn’t personally experience any stains.

To avoid white marks, the Wild recommends ensuring the armpit is completely dry for applying, and advises against putting too much on at once.

Unlike other deodorants, Wild doesn’t feel wet or sticky when applied to the skin, but that doesn’t mean that users shouldn’t still be careful when getting dressed immediately after using.

How long does Wild deodorant last?

Wild’s subscription service delivers refills to customers every 12 weeks, with the option to select a minimum of three refills.

Based on the recommended amount of refills, one deodorant is expected to last for a month, although most users have determined that it lasts longer.

Beauty fans can choose form a wide range of scents and colours

Wild deodorant, £12

What’s the difference between Wild and Fussy deodorant?

Fussy and Wild are two of the leading natural deodorant brands, both of which use sustainable ingredients and packaging.

One difference between the two brands is that Wild has a wider range of scent options, some of which are designed specifically for sensitive skin.

The two brands can also be differentiated by the cases, with Fussy having a curved, slightly slimmer design.

While there is no clear winner between Wild and Fussy due to personal preference, you can read my full Fussy deodorant review for a more detailed overview.

How to refill Wild deodorant

To refill a Wild deodorant, the brand’s website instructs users to first twist the case left to wind it back to its original position, before pulling the base out.

Once the base has been pulled away from the case, you can add the new refill to the base (ensuring it’s firmly slotted in place), then the main part of the case can be added back on.

Wild revamped its case in 2024 to make it fully recyclable at home, although new refills are still compatible with the old case.

The older design featured buttons on either side of the case, and the deodorant can be refilled by by pressing down the buttons and pulling the deodorant out of the case.