Why This Summer's Box Office Failed to Surpass a Disappointing 2024
Once sure-fire franchises like Pixar and Marvel still disappointed, forcing a re-evaluation of their upper ceiling. Nostalgia helped propel hits like "Lilo & Stitch" and "How to Train Your Dragon." Despite a so-so summer, theater companies are hopeful for a strong end to the year and a stronger 2026 with big names like Spider-Man returning. While this year's box office performance is still expected to outperform 2024, the summer did little to inspire confidence that the movie theater business is back in any real way. Two years ago, Hollywood brought mixed blessings to theaters. On . . .