While Kyle Busch’s Son Brexton Grows His Racing Wings, a New Sponsor Unites the Busch Household

“I honestly think the butterflies and the stress are worse…Because it’s your kid.” Kyle Busch said these words at the beginning of 2025, just after his son achieved a golden milestone. Brexton Busch won the Golden Driller trophy at the Tulsa Shootout after his failure last year. Besides marking the 10-year-old’s victory, it also marked how united the Busch family is, as Brexton’s parents and sister were there to celebrate. Now, the young speedster is growing, and his family is growing with him.

Brexton Busch’s racing journey began in 2020 at the age of 5. He has come a long way since then, picking up championships like the Beginner Box Stock and winning 45 races in 2024 alone. So Kyle Busch’s son can only grow bigger from here, and a sponsor is here to push him farther.

Kyle Busch’s family gets a nutritious boost

Well, we all know the remarkable feats of the Richard Childress Racing driver. Kyle Busch has one of the most stellar resumes in the NASCAR Cup Series, owning two championships and 63 race trophies. This incredible racetrack stamina has persisted for over two decades, which shows an acute sense of health. What is more, his better half, Samantha Busch, is a fitness and health influencer alongside a best-selling author. She has been one of the leading advocates for fighting infertility. Amidst this healthy family environment, Brexton Busch’s racing journey gets a competitive edge. Now, a renowned sponsor dealing in the field of nutrition and wellness is here to boost the Busch family’s pursuits.

In a brand-new collaboration, Kyle Busch‘s family has signed up with Starkist Co., an American tuna brand. According to NASCAR journalist Adam Stern, “the company’s logo to appear on Kyle’s firesuits and on Brexton’s car/firesuits, along with branded content and in-person appearances.” A pioneer in single-serve pouches, StarKist is an industry leader in 40 flavorful options. The partnership features content with Brexton Busch, continuing the family-first focus. Fans will see how the Busch family members incorporate StarKist into their daily routines through social media, podcasts, and in-person appearances.

The StarKist Co. tuna brand (@StarKistCharlie) has signed a new endorsement deal with @KyleBusch, @SamanthaBusch and @BrextonBusch, with the company’s logo to appear on Kyle’s firesuits and on Brexton’s car/firesuits, along with branded content and in-person appearances. pic.twitter.com/pbKaFijnXE

— Adam Stern (@A_S12) May 15, 2025

Michael Merritt Jr., Head of Marketing at StarKist, outlined his enthusiasm. “We’re excited to show how the Busch family uses StarKist’s delicious, on-the-go protein-packed pouches to fuel their busy lifestyle, whether they are at the track for race day, juggling kids’ activities, or prepping family lunches and snacks.” NASCAR legend Kyle Busch emphasized how helpful the new partnership is for his family’s jam-packed motorsports routine. He said, “With everything we have going on with our crazy schedule with racing, appearances, training, and family time, it’s important to stay fueled and focus. StarKist pouches are just the key for that. Delicious, quick and reliable to keep me fueled.”

Clearly, Brexton Busch is paving a new path for his family. At the same time, his father is straightening out the rocky road facing his son.

Ready to pass the baton

It only seems like yesterday that Kyle Busch was the dazzling icon of the Cup Series. His iconic villain status fueled his popularity, as Rowdy would bow to the crowds and get booed, and then wipe his cheeks, indicating to those jeering him that they were crying. However, times have changed, as Denny Hamlin took over Busch’s villain status with his “I beat your favorite driver” line. Busch patted Hamlin on the back: “Way to go, buddy, way to go.” But while Busch passes the villainous baton to his rival, he is also preparing to pass his career’s baton to his own son. Father and son raced each other at Millbridge Speedway in March, with Kyle finishing 3rd and Brexton Busch finishing 6th.

This exposure of the father-son rivalry may be exciting, but it also shows that Kyle Busch is invested in mentoring his son. Denny Hamlin pointed that out in a recent ‘Actions Detrimental’ episode where Busch was a guest. “I think fans are seeing you — especially as a dad — for how you truly are. Sometimes, I thought when you were younger, your fiercest rival was yourself because you were so intense, that people would read that into that’s not really how Kyle is as a person, that’s who he is as a racer. That’s in the ring. You can do that when you do the things he does behind the wheel.”

Evidently, Kyle Busch is raising his son well in the ways of the racing world. In the process, good sponsors are lighting up the little racer’s path.

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