It’s two birds with one stone for Ian Jackson: a season back home and he will get to play under a legendary college basketball coach to boot. Jackson transferred to St. John’s for his sophomore season and will play under the Hall of Fame coach Rick Pitino. One would say he did not live up to his hype, as Jackson started in 12 of his 36 games with North Carolina last season, averaging 11.9 points, 2.7 rebounds and 0.9 assists on 45.6% shooting and 39.5% from 3-point range.
The guard will now have a chance to reset at his place of comfort: home under a world-class coach, no less. “We had big shoes to fill at the point [guard position],” said Rick Pitino. “Kadary [Richmond] and Deivon [Smith] were awesome. The ball is now in the hands of our next great point [guard]. Let’s go, Ian!” Ian is a part of the No. 1 class of recruits for St.John’s and Pitino; he is the jewel of their crown.
Despite an underwhelming season, it was not without flashes of brilliance from Jackson. He was the main reason early on why Carolina was able to compete and keep their NCAA Tournament hopes alive. Jackson was sensational from start to finish in the close win against Notre Dame as he lit up the court with a career-high 27 points to go with six rebounds. He was on song against California too, scoring 20 points in the game. As the games went on, the defenses got better, and Jackson struggled to keep up. It’s never a doubt that he has the talent and will be an exciting addition to Rick Pitino’s team. All eyes will be on St. John’s and how Pitino works with Jackson to bring out his best.
What is Ian Jackson’s net worth in 2025?
Growing up in New York, Jackson has been a top-level player right from his school days. His ferocious dunks and pinpoint-perfect passes took the city by storm. His highlights left everyone in awe as he left for the Tar Heels to play his college ball. North Carolina is a heavy spender on their sports program so the five-star prospect would have received an above-average contract for a freshman considering his stature.
As of April 2025, Jackson’s net worth is tied to his $1.5 million NIL valuation, per On3, up from $1.3 million in November 2024. This ranks him 17th among college basketball players and 52nd in the NIL 100, reflecting his earnings from NIL deals and endorsements, though personal assets or debts aren’t public. His valuation thrives in New York’s massive media market, where his hometown hero status draws local sponsors.

Jackson bagged a handsome contract when he moved to Chapel Hill this season too, with Red Storm desperately needing a player of his caliber to top off their amazing transfer portal. The explosive guard was ranked the No. 7 overall prospect in the transfer portal, according to 247Sports. But how much is he worth? Jackson’s valuation on On3 currently is at $1.5 million, considering all of his brand deals and NIL paychecks.
What is Ian Jackson’s current NIL deal?
Jackson has also brought glory to his country, winning gold medals at the 2021 FIBA U16 Americas Championship and the 2022 FIBA U17 Basketball World Cup. Right from the get-go, he was the guy to watch out for. Whenever the opposition saw Jackson in the opposite half, they would be especially wary of him. With his sneaky steals and assuring dunks, he was always punching above his weight. At the 2023 U19 World Cup, Jackson and his teammates finished fourth after a hard-fought semifinal loss to France. Throughout the tournament, Jackson stood out with his knack for steals and highlight-reel slam dunks, further boosting his growing reputation.
After an underwhelming freshman season at the Tar Heels, Jackson moves back to his hometown, St. John’s, under Rick Pitino. Pitino’s is one of 10 teams that Norlander reports will spend upwards of $10 million on next season’s team. Jackson is the prime signing for St.John’s and he would have received a handsome payday for his services.
Pitino’s push for a $1.5-$2 million salary cap for big programs shows how high Jackson’s $1.5 million valuation already sits, signaling his elite status in the NIL era as college hoops navigates the House v. NCAA settlement.
What are Ian Jackson’s endorsements?
Ever since the NIL allowed players to earn money on their own via endorsements and deals, there have been two groups of people, one strongly for and one strongly against it. It has allowed players to not depend on their paychecks and start earning beyond that at the college level itself. Vince Thompson, founder and CEO of sports-marketing firm MELT, has said, “NIL could be the greatest grassroots marketing opportunity in the history of sports.” There are multiple players earning north of a million with just brand deals and endorsements.
Jackson is making major moves in the NIL world — he’s a brand ambassador for Adidas alongside some of the top college players, and he’s inked a multi-year deal with Panini America, a leader in sports and entertainment collectibles. For his NIL representation, Jackson is signed with WME Sports, keeping his brand in elite hands. With his importance further going up at St. John’s, the brands will be licking their fingers looking at the potential Ian has as he becomes the central figure in his team.
The post What Is Ian Jackson’s Net Worth? Exploring St John’s Guard’s NIL Deal & Endorsements appeared first on EssentiallySports.