Warner Bros. Discovery's Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say

Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and bullish" despite the current economic uncertainty looming over the advertising market heading into Wednesday's upfront presentation and more specific questions regarding the future configuration of the studio. WBD upfronts follow the loss of its NBA rights in the U.S. and the completion of a restructuring separating its linear networks business from its studios and streaming business. CNBC's David Faber recently reported that the studio is "moving towards" an . . .