The initiative allows developers building on Bridge to issue Visa cards that let users spend stablecoins directly at any merchant that accepts Visa globally.
Launch Begins in Six Latin American Countries
Initially, the product will go live in Argentina, Colombia, Ecuador, Mexico, Peru, and Chile. Purchases will draw from stablecoin balances, with Bridge managing the backend infrastructure and fiat conversions, while merchants receive local currency settlements.
Visa’s Chief Product and Strategy Officer Jack Forestell highlighted the company’s focus on seamlessly integrating stablecoins into its global network, stating the partnership “gives consumers more choice in how they manage and spend their money.”
Bridge CEO Zach Abrams described the integration as a “massive unlock” for developers aiming to deliver real-world crypto payments through familiar tools.
The collaboration aims to push stablecoins closer to mainstream usage by bridging the gap between crypto balances and traditional spending at millions of Visa-enabled merchant locations.
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