UFC 315 Becomes Dana White’s Worst Nightmare, Records Abysmal Gate Revenue

The UFC made its long-awaited return to Montreal after nearly a decade with UFC 315, but it seems this venture might be Dana White’s last trip to the ‘Great White North’ for a while. In the main event, Belal Muhammad was overwhelmed by Jack Della Maddalena, losing his welterweight title in stunning fashion. While the Palestinian-American champ’s defeat opened the floodgates for new opportunities, there was an alarming financial blow that the promotion had taken.

Official gate numbers and attendance figures paint a grim picture, suggesting that the company’s latest Canadian endeavor was far from a success. Already battered, UFC 315 suffered further setbacks when several fights were scrapped, including the highly anticipated bout between Joel Alvarez and Benoit Saint Denis. It was such a chaotic endeavor that Damon Martin took to his X handle to ascertain that the UFC 315 appeared to be going unsold, as only 60% of the seats were booked just a week before the event.

The UFC has usually found immense success in Montreal, with its maiden event being the stage for Georges St-Pierre getting back his 170-pound belt from Matt Serra at UFC 83. And since then, Canada has seen record-breaking events such as UFC 129 that garnered in excess of 12 million dollars in live gate. However, the tides may be turning in 2025.

It appears that Martin’s assessment was accurate. The UFC has experienced a significant drop in gate revenue. At the post-fight presser, Dana White announced UFC 315’s live gate and attendance data. This figure sat at a meagre $6,003,340 with an attendance of 19,786. In comparison, UFC 314 in Miami generated an $11 million gate with an attendance of just 18,287. The comparative data was then posted by Jed I. Goodman on X, and it revealed that UFC 315’s gate was among the lowest for PPV events in 2025.

#UFC315 Montreal

Announced Gate: USD $6,003,340 USD
Announced Attendance: 19,786

2025 #UFC PPVs:

UFC 314 Miami

Announced Gate: $11,507,099
Announced Attendance: 18,287

UFC 313 Las Vegas – T-Mobile Arena

Announced Gate: $10,100,308
Announced Attendance: 18,869

UFC 312…

— Jed I. Goodman © (@jedigoodman) May 11, 2025

(More to come)

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