Tukaram Mundhe On Shah Rukh Khan Ajay Devgn and Tiger Shroffâs Association With Vimal Ad

The commissioner of the Maharashtra Food and Drug Administration (FDA), Tukaram Mundhe how the status of a celebrity does not defend the actions of Ajay Devgn, Shah Rukh Khan, and Tiger Shroff. On the topic of their involvement in the Vimal Elaichi advertisement, the three actors were issued show-cause notices. As per the notice, the three of them were required to state their reasoning behind advocating a product that is prohibited in the state of Maharashtra.

During an interview with NDTV, Tukaram Munde spoke more on the case, providing more details. He said, “According to you, they may be stars, but according to me they are only advertisers in this case. So, I am looking at them as violators of the law, and the law will take its own course. That’s why we have started taking action.”

He further mentioned how some responded, whereas one was left to do so without taking names. He continued, “In one case where they have not responded, we are starting the adjudication and prosecution proceedings.”

Those who did, in fact, their response would be given a hearing. “We are giving them a hearing. My officer, the assistant commissioner who issued the notices, will be giving the hearing.”

Tukaram Munde, on his side of the matter, stated that choosing whether or not to endorse such products is not just about morality but about its legality as well. Giving more clarity on the regulation, he said, 

“There are clearly advertising regulations as per the Food Safety Act. The 2018 regulations talk about advertising, who the advertiser is, and that there is a responsibility very specifically cast upon the person or institution who is advertising.” Munde said, “To say that it is only the producer or a manufacturer is wrong because there are very clear laid down rules and regulations. There is a responsibility cast upon the person to take due diligence about what he or she is endorsing. To say that it is not upon them is wrong. Not only morally, but legally, I’m talking about, because I am here as a regulator.”


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