Trump Media Sets Sights on Crypto Finance with New ETF Venture

Teaming up with Crypto.com and Yorkville America Digital, the group is preparing to roll out exchange-traded funds (ETFs) and other financial tools under its fintech wing, Truth.Fi.

As part of the collaboration, Crypto.com will handle the technical infrastructure, secure asset custody, and provide the crypto needed to support the offerings. The ETFs are expected to feature a mix of digital assets like Bitcoin, a selection of altcoins, and U.S.-based blockchain-related stocks, all tied together under a patriotic “Made in America” theme.

These products are set to launch globally in 2025—pending regulatory approval—and will be distributed through Crypto.com’s affiliated brokerage. Alongside the ETFs, Truth.Fi plans to introduce separately managed accounts, with Charles Schwab involved in custodial and advisory roles.

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Backed by up to $250 million from Trump Media’s reserves, the move marks a deeper push into the digital asset world. The initiative follows the January launch of Truth.Fi and expands the company’s presence beyond social media into financial services.

Trump allies and family members have also been active in promoting decentralized finance ventures, including a project called World Liberty Financial. Meanwhile, Yorkville’s CEO Troy Rillo sees the ETF launch as a major milestone, anticipating strong investor interest in the coming cycle.

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