TikTok Is Rewriting the Rules of the Music Industry — One Viral Track at a Time

TikTok has changed how we consume music, and it's not just about shorter attention spans. This social media platform, with 1.9 billion users, now plays a role in how we discover music. A single 30-second snippet is often all it takes for a song to go viral, hit the charts, and catapult an artist to fame. And this is not theoretical. Billboard published an article on how a potential TikTok ban would disrupt the Hot 100 charts, citing less indie/lesser-known artists receiving recognition and the type of songs that get listed would shift. But that's just the tip of the iceberg. TikTok doesn't merely change who makes it to the charts. It reshapes how artists define success and the extreme lengths some go to achieve it.