This Iconic K-Pop Girl Group Is Breaking The Genre's "Seven Year Curse" With A Major Rebrand

(G)I-DLE is no stranger to the effort required to maintain a long-lasting career as a K-Pop girl group. In a music industry that's constantly evolving and introducing new talent, this five-member group has held impressive relevance, representing K-Pop's fourth generation with maturity and authenticity, even as the genre's fifth generation moves in quickly. Their catalog is filled with hits that suggest a rare career absent from major dips in popularity. It's one thing to produce hit after hit as a K-Pop artist, but it's another to continue to grow and get even more popular as the years go on.