The realities of boxing PR: Managing media, earning trust, and fight week chaos

Sports media is littered with failed athletes and chancers; people who, while passionate about their sport, are acutely aware of their strengths and weaknesses. Boxing is no exception. Reluctantly, they realise they’re not in the 0.1% capable of earning above minimum wage, so decide to focus on a more realistic path. That passion for their […]

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