The Indo Daily: Ten years on – the U2 free album fiasco and Bono's biggest PR disasters

Within 48 hours of inserting Songs of Innocence into the folders of half-a-billion Apple users, the tech giant’s deal to give away U2's new album came under attack from music fans and iPhone owners across the globe. Described on some corners of the internet as “the U2 virus”, the album deal became one of the band’s and Apple’s biggest ever PR gaffs.