The Economist believes more engagement will reduce churn

Richard Headland of Press Gazette writes about how The Economist is adding more engagement to reduce subscriber churn. Headland writes, “Engaged customers are worth around a fifth more than the ‘average’ customer, according to 2023 data from Gallup. ‘That’s a huge opportunity that’s going to spike the attention of any CEO or CFO,’ said Tamsin Larcombe, […]