The easiest way to do red? Channel Taylor Swift and go for the bold lip | Sali Hughes on beauty

Lifting a neutral look with warming bursts of red isn’t limited to clothes – if you’ve got the confidence to stand out

Anyone who tried and failed to buy a pair of red socks in the run-up to Christmas can blame Zoë Kravitz. Her scarlet-stockinged stroll through Manhattan led to a stampede, but the inspiration really came from luxury fashion brand of the moment The Row, which for winter added vibrant flashes of red to its signature black, grey and navy colour palette.

This can be done with hosiery, a knit or bag, of course, but the easiest and most understated way to add a red accent is with makeup, specifically on the lips and cheeks, leaving eyes relatively bare. Taylor Swift has been doing it all winter.