The Coolest People Online Are Barely Posting at All

We all know at least one person who is so insanely cool, like ahead-of-the-trends-cool. Behind-your-favorite-brands-cool. The kind of person who wore those shoes, read that book, and knew that artist three years before you did. And yet, their social media presence is anything but: Either they have two posts, maybe 200 followers, haven't posted anything in five years, or - gasp - they don't have social media at all. Posting one's every move, meal pics, gym selfies, or hot takes no one asked for has been the quintessential social media experience for many zillennials, but what if the actual . . .