The A-list 'engagement notice' that has movie lovers doing a double take

At first glance, it looks like any other engagement announcement you'd find in the notices section of a newspaper.

The happy couple gazes back at the reader in black-and-white, a diamond ring on full display, while the details of their love story are written underneath.

We learn bride-to-be Emma Harwood is a Boston University graduate working at Mission books, while her groom, Charlie Thompson, is a decorated military veteran and Director of the Cambridge art museum, and that they'll wed on April 3, 2026.

So far, so predictable – but this notice in the Boston Globe has people around the world doing a double-take.

Take a closer look at the photo and you'll realise Emma and Charlie look very, very familiar.

They are, in fact, Hollywood megastars Zendaya and Robert Pattinson, who are famously not in a relationship at all.

But don't worry – your faves haven't been caught in a dual affair.

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As far as we're aware, Zendaya and Pattinson are still happily in love and engaged to Tom Holland and Suki Waterhouse, respectively.

No, this is simply another example of extremely clever movie marketing.

The engagement notice, published in the major Boston newspaper on Tuesday, is a sneaky ad for the stars' new movie, The Drama.

Zendaya and Pattinson play a couple preparing for their wedding in the upcoming A24 project, which was filmed in Boston and has been described as a "dark rom-com".

The production company shared a photo of the newspaper ad to Instagram, captioning it, "Joyous news".

The Boston Globe also posted about the stunt on its Instagram, presumably to clear up any confusion among readers.

It said the newspaper's Living/Arts team had received an unusual request on Monday: "Would we mind holding our daily TV Critic's Corner column so an ad could run in that space in print, right next to the Love Letters (@loveletters_globe) romance advice column?⁠⁠"

Commenters have praised the publicity stunt, declaring it "genius".

"Yeah give the marketing team their flowers already because why does this feel so authentic!" one wrote.

"In [a] world full of digital marketing this is too good!!!!" another said.

The movie will hit cinemas on, you guessed it, April 3.

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