The 2026 Awards Season Was All About One Major Beauty Trend: Nostalgia

As a '90s baby, no one is happier than I to see nostalgic trends like the jelly aesthetic and accessories like butterfly clips make a comeback. There's a growing shift in the air - a return to the beauty trends of the late 1990s and early 2000s because, despite what we previously thought, many of them have stood the test of time, with many possibilities for modern takes. While platforms like TikTok are a gold mine for throwback makeup and hair trends, it isn't just the masses taking a stroll down memory lane. This awards season has been packed with celebrity takes on nostalgic trends - from . . .