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AS someone who lives and breathes fashion day-to-day, ASOS is one of my go-to shopping destinations.
There are so many real gems on there and I’ve lost count of the amount of times I’ve said ‘thanks, it’s from ASOS’.
FabulousEmily Regan, of Fabulous’ fashion desk, checks ASOS’ new in page every day – here are her top recommendations[/caption]
As well as own in-house brands, including ASOS Design, ASOS Edition and most recently a new premium line, Arrange, it also offers hundreds of other external brands to shop.
In February 2021, it brought out high-street giant Topshop, previously a part of the Arcadia group which is now designed in house and stocked online- only (but maybe not for long as there has been speculation that it will be coming back to the high-street – hurrah!)
However, with all these brands comes a lot of products, with plenty of newness dropping online each day.
So it’s safe to say shopping the site can be pretty overwhelming.
And it’s true, who wants to spend time tirelessly scrolling trawling through thousands of products to find exactly what they’re looking for.
Whenever I mention Asos, the usual response is ‘How did you find that?’
And my simple answer is that I scroll the ‘new in’ section every single day.
Every morning, on my commute to work, i’ll check what’s new and add anything I love to my favourites, it’s just become a part of my morning routine.
So as a true ASOS super-fan, I’ve handpicked a curated selection of my top new-in arrivals for spring/summer which are well worth nabbing before they sell out.
THE BEST OF NEW IN
ASOSHigh neck structured maxi dress, £75[/caption]
These hybrid dresses are making their way onto the high street thick and fast.
This stone one is a great way to incorporate the sheer trend into your wardrobe, without feeling over-exposed.
With a waved hemline and dramatic v-style back, this dress is a master piece for occasions, think black-tie gala, ladies day at the races or elegant dinners on holiday – it covers all basis.
It’s super elegant, shows off just the right amount of skin and looks way more luxe than the £75 price tag suggests.
Plus, it’ll never go out of style so it’ll be a piece you reach for time and time again.
ASOSBermuda shorts, £32[/caption]
In my opinion, no wardrobe is really complete without a pair of bermuda shorts and this tailored chocolate brown pair are no exception.
Their tailored look makes them super versatile – smart enough for the office yet effortlessly cool for the weekend and the light-weight fabric is comfortable even on hotter days.
Plus, they go with just about anything, from shirts to t-shirts and jumpers, or you could even invest in the matching cinched blazer for the ultimate workwear co-ord.
ASOSEmbroidered suede jacket, £300[/caption]
When I saw this piece, I actually gasped!
Brown suede jackets have been trending since last autumn but this lighter beige one is a much better alternative for Spring.
While it does come with a slightly higher price tag, I do think it’s well worth the investment.
The embroidered floral detail is jaw-dropping and it’s real suede so it’s built to last.
If you’re heading to any festivals this year and want to make a statement then this is the way to do it, pair with some cowboy boots and you’re good to go.
it’s a great layering piece that’ll take you beyond festival season and well into autumn.
ASOSSandals, £16[/caption]
Everybody needs a good pair of summer sandals, so if you need to upgrade then now’s the time.
This thong-style pair are a great throw on and go style, but it’s the gold detailing that really makes feel a little bit more special and adds versatility.
They’d look lovely with a linen trouser suit for work or paired with a summer dress at a garden bbq.
Plus, if you’re travelling light they’ll be just as perfect by the pool as they will be on an evening on holiday, the possibilities are endless.
And if you’re not a gold girl, they come in a silver colourway too.
ASOSCo-ord vest, £50, skirt, £55[/caption]
The best thing about a co-ord is that it makes getting dressed so much easier.
So if you’re looking for your next festival outfit, something for girls trip to Ibiza or planning what to wear to that all important concert, then look no further.
This set by ASOS design will have you shimmering like a disco-ball all night long.
If you’re into the idea but not quite sure if you’d rock the whole set, they’d look equally as great as separates.
Pair the skirt with a simple white vest top or t-shirt or team the shimmering vest with some denim shorts for a parred down, yet still sparkling look.
ASOSStraw bag, £42[/caption]
If you’re anything like me, shopping for a beach bag often means I’m faced with the overwhelming dilemma of choosing between practicality and style.
This circular straw bag is part of Topshop’s latest summer collection and proves that you can have both.
It’s fringe detail makes a stylish statement and it’s roomy enough to fit everything you need inside.
Plus it sits comfortably on your shoulder so that you can carry it all with ease.
Whilst it would look great on the beach, this bag is not made to be a one-trick-pony.
It’s spacious and stylish enough for a day out in the city, a stroll through the park or even a supermarket dash.
ASOSGraphic T shirt, £20[/caption]
Graphic tees are really thriving right now and ASOS is absolutely stacked with so many to choose from.
It can be tricky to find the balance between cool and cringe with these but I think this one gets it just right.
It feels fun without trying too hard, ideal for dressing down with jeans or layering under a blazer for a cool off-duty look.
ASOSPleated Maxi Skirt, £95[/caption]
Just yesterday, ASOS’ in-house premium brand, Arrange launched their latest spring/summer collection and it’s safe to say it’s full of some seriously stunning pieces.
At the top of my wish list is this gorgeous pleated maxi skirt in off-white.
I’ve recently hopped onto the maxi-skirt bandwagon myself, and I can’t stop wearing mine, they’re so easy to style.
But this one feels a step above, the pleats make it look high-end.
It’s the sort of skirt that you can dress up and down, and still look put together each time.
ASOSEarrings, £12[/caption]
Looking for some accessories to amp up your spring/summer wardrobe?
I’ve always been impressed with ASOS’ selection of jewellery and this pair in particular instantly caught my eye.
The resin drop style is everywhere at the moment, and at just £12, these are a bargain.
Plus they’ll add a subtle pop of colour to your neutral outfits, without clashing.
ASOSStripe trousers, £46[/caption]
Linen trousers are a summer essential, in my eyes no wardrobe is truely complete without a pair.
This striped style have been everywhere on my ‘for you page’ recently, they’re blowing up right now and have just been restocked in this gorgeous new colourway.
These stripes really make a statement, plus they’re so easy to style.
Just pair them with a simple white vest or oversized shirt and you’ve got a look that feels considered but in reality is so simple to create.
Fashion Assistant Emily’s top tips on how best to shop ASOS
As a self-proclaimed ASOS expert, here’s my top tip for shopping the site, stress free.
The Golden Rule:
My number one rule and top piece of advice that I always share is this…
If you want to get your hands on the best finds, and before they sell out (the good stuff goes fast!) then make a habit of checking out the ‘new in’ section daily.
I’ve been doing this on my morning commute into the office for as long as I can remember, and honestly, it’s saved me hours of scrolling.
So much so that it almost just feels like a little piece of daily admin now.
The next step is to ‘favourite’ anything that you like, or check-out immediately if you don’t want to miss out.
This way, when payday rolls around or if, say, in a few weeks you need a dress for a special event, you’ll already have a collection of your favorite pieces ready to choose from.
And, if you want to take your organisation to the next level, the app even has a ‘boards’ feature (it works a little bit like Pinterest) which allows you to group your favourite products together. I’ve currently got one going for Ascot next month!
I’ve got a few dresses saved, and the best part is, if I want my friends advice on which one to pick, I can even forward my board onto her.
It’s such a great way to keep all of your outfit options in one place.
By staying on top of the latest arrivals every single day, you’ll never miss out on those must-have items and with a little patience, you’ll be able to snag up your sought-after pieces whenever you need them.
So make it a part of your routine and thank yourself (or me!) when the perfect piece is just a click away.
Bengali (Bangladesh) · 
English (United States) ·