Telemundo Studios Launches Vertical Short Dramas as It Expands Alternative Content Strategy

Telemundo Studios has tapped into the short drama market, leaning into its target audience by expanding mobile-first programming. As soapy vertical short-form dramas have started to take over and become profitable, Telemundo is adapting its telenovela storytelling for the format. The Spanish-language network plans to blend its high drama storytelling within the mobile-first framework. Each compact episode will be delivered in shorter parts to increase engagement from fans, but "without compromising the essence and quality Telemundo is known for," the network said in a Wednesday . . .