Years ago, AMC kept the classic series Breaking Bad alive by executing a brilliant marketing tactic. It made early seasons of the show available on Netflix, allowing audiences to discover it. When they were hooked, they had no choice but to tune in to AMC to watch the final installments. This has now come to be known as "the Netflix effect," where a show is revived either during or after its run by being discovered on streaming. Earlier this year, the TNT sci-fi drama The Last Ship emerged as a massive hit years after its conclusion. Now, Paramount+ is attempting to pull off a similar strategy with a show that's about to end its run with a fifth and final season.
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