Sydney Sweeney Has New Competition Amid Jeans Ad Controversy

Photo Credit: @americaneagle | YouTube Hailey Bieber debuts as the global face of DKNY, providing competition to Sydney Sweeney's viral American Eagle jeans campaign. The model leads the brand's Fall 2025 collection in a striking New York–inspired campaign that showcases a wide-ranging look. Sydney Sweeney has new competition and it's Hailey Bieber Sydney Sweeney's headline-making American Eagle denim campaign now has fresh competition and it comes from Hailey Bieber. The model and Rhode founder has been unveiled as the new global face of DKNY, leading the brand's Fall 2025 . . .