SXSW Changing Its Music Programming Strategy In 2026

1 month ago 10

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South By Southwest launched in the 1980s as a music showcase, a Southern companion to New York City’s New Music Seminar. But over the decades, the event has ballooned into a multi-disciplinary conference involving tech, film, comedy, and more, to the point that music started to feel like an afterthought. Now the music portion of SXSW might be significantly scaling back, if not going away entirely.

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