SXSW 2025: How Theaters Are Eventizing the Moviegoing Experience

Before I watched anything at SXSW this year, I began Friday, March 7, by attending a panel entitled "How Theaters Are Eventizing the Moviegoing Experience." Much of the discussion centered around how individual theaters and local cinema chains have made events a central part of their strategy for luring patrons and then keeping them in their locations on a regular basis. I found the panel to be quite interesting. You can listen to all 48 minutes at the official SXSW site. Here are a few highlights: Bryan Braunlich (Cinema Foundation): Moderated the panel. In his introduction, he mentioned the idea of creating "core memories." To his mind, eventizing the moviegoing experience means "taking it a step further." Andrew Thomas (Moonstruck Drive-In): Talked about family entertainment...

[Read the whole post on screenanarchy.com...]