Swipe right: dating app users prefer Reform voters to Tories, research suggests

Labour, Green and Lib Dem voters fare best overall and users rarely date on the other side of the political spectrum

Dating app users are more likely to be interested in a Reform voter than a Conservative, new research suggests.

Voters were unlikely to swipe right, or like, a profile of someone from the other side of the political spectrum – meaning that centre-right voters are more likely to pick a Reform supporter than someone who supports a leftwing party, analysis from the University of Southampton and Harvard University found.