Sofia Coppola’s New Movie Makes a Stylish Entrance on HBO Max Today

Sofia Coppola’s fashion documentary debuts on HBO Max today, July 16, 2026. The film marks Coppola’s first nonfiction feature-length documentary, which premiered at the prestigious 82nd Venice International Film Festival in 2025.

Sofia Coppola’s fashion documentary begins streaming on HBO Max today

Marc by Sofia arrives on HBO Max today, Thursday, after its theatrical release earlier this year. Released and distributed by A24, the 87-minute documentary follows the iconic American fashion designer Marc Jacobs as he works to unveil his Spring 2024 runway collection, capturing both the excitement and pressure that accompany one of fashion’s biggest events.

The documentary does not tell Jacobs’ story from beginning to end; instead, it focuses on the creative process itself. Coppola, who has known Jacobs for more than 30 years, showcases design meetings, fittings, fabric choices, last-minute changes, and the constant pursuit of perfection before the show begins. It portrays an artist at work rather than a traditional celebrity documentary.

Marc Jacobs has spent decades redefining what fashion can look like. Known for taking creative risks and not following trends, he has become one of the industry’s most influential designers. The film explores his fearless approach while also showcasing his decades-long career, including stories from New York’s creative scene during the 1990s. Viewers with little interest in fashion can also immerse themselves in deeper conversations about creativity, reinvention, and the never-ending pursuit of original ideas.

Marc by Sofia received mixed but largely positive responses from the critics, praising the movie style and the rare access it provides to Jacobs’ creative world. As of writing, the film holds a 74%Tomatometer score on Rotten Tomatoes.

Produced by Coppola alongside Jane Cha Cutler, R.J. Cutler, Elise Pearlstein, and Trevor Smith, with Mark Blatty, Roman Coppola, and Youree Henley serving as executive producers, Marc by Sofia is now streaming exclusively on HBO Max.

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