SiriusXM Launches $5 Sports Pass as It Expands Subscription Strategy

SiriusXM is expanding its subscription lineup with a lower-cost offering aimed at sports fans as media companies increasingly look to attract audiences with more targeted products. The audio company on Wednesday unveiled SiriusXM Sports Pass, a new subscription tier launching Sept. 1 that will provide access to every live sporting event carried by the platform, along with sports talk, analysis and podcasts, for $5 per month or $49 annually. The launch is timed just ahead of the NFL and college football seasons, when demand for live sports programming typically peaks. The announcement came a . . .