Shaquille O’Neal Was Hurt by Shai Gilgeous-Alexander’s $15 Million News Amid Reebok Struggles

You talk about trust and partnership, we hear shoe brands and NBA stars. Take LeBron James and Nike, for example. They signed an 18-year-old LeBron before the 2003 Draft, offering a whopping $90 million contract. To be fair, he’s been the face of the brand ever since. But some brands are after a revival, and a much-needed one. So, the league’s favorite, Shaquille O’Neal, and Allen Iverson have joined hands to execute a grand scheme. And Shaq has a target.

It is obvious by now which shoe brand the Sixers and the Lakers legend are working with. Is it not? Well, it’s Reebok. Meanwhile, O’Neal’s journey with Reebok began in 1992, just before his NBA debut, igniting a legacy with the iconic Shaq Attaq. Though they parted ways, fate had other plans. In 2012, he returned to revive his signature line. And in 2023, the story came full circle as he proudly stepped in as President of Reebok Basketball.

Shaquille O’Neal’s dreams shattered because of SGA’s $15 million update

Shaq’s troubles began when he had to contact Shai Gilgeous-Alexander. Now, you see, getting in touch with a superstar isn’t so easy. You might wonder that it’s the Shaquille O’Neal trying to reach out. Yes, that’s true, but hey, he’s working more like an agent here, so follow the process, maybe? He says, “You have to go through agents and business managers, and family members. Part of my job is to help attract great talent. You sure about that? All right, let me know. But my team and I are really having trouble getting through to SGA’s team. So I don’t know how it’s going to end.”

Meanwhile, the former big man got his unexpected heartbreak. The host informed him, “SGA re-signed his deal with Converse. So looks like SGA is off the table.” In 2024, Shai inked a multi-year extension with Converse, now under Nike’s wing, securing his role as the brand’s creative director of basketball. Valued at an average of $15 million annually, the deal elevated his off-court empire, turning his signature style into serious earnings and deepening his imprint beyond the hardwood.

Oklahoma Thunder at Orlando Magic, Orlando, Florida, USA Orlando, Florida, USA, December 19, 2024, Oklahoma Thunder guard Shai Gilgeous-Alexander 2 at the Kia Center. Photo by Marty Jean-Louis/Sipa USA NOxUSExINxGERMANY PUBLICATIONxINxALGxARGxAUTxBRNxBRAxCANxCHIxCHNxCOLxECUxEGYxGRExINDxIRIxIRQxISRxJORxKUWxLIBxLBAxMLTxMEXxMARxOMAxPERxQATxKSAxSUIxSYRxTUNxTURxUAExUKxVENxYEMxONLY Copyright: xMartyxJean-Louisx Editorial use only

Therefore, Shaquille O’Neal confessed: “Not signing SGA kind of hurt me personally.” Why? “It’s personal because it’s a challenge, and I don’t like feelings. Now we had to rethink. I know SGA—we could have definitely made him a megastar. No knock against Converse, but forget him,” Shaq explained.

Shaquille O’Neal does not take no lightly. Missing out on Shai Gilgeous-Alexander stung, not just as a setback but as a personal blow. Yet true giants do not dwell on closed doors. With Reebok’s crown still up for grabs, Shaq is already plotting his next move. After all, the game never ends—it only resets.

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