Sha’Carri Richardson Walks in Drake’s Footsteps After Major Deal Announced Alongside $4.2 Billion Giants

Love for Drake can never go off with Sha’Carri Richardson. Remember back in 2021, when things weren’t going her way, it was his music that helped her find her way back? After setting records during the Olympic trials, Sha’Carri had the world at her feet—but then came the suspension that kept her out of the Tokyo Olympics. That could’ve been the end of her, but instead, she turned to something that always lifted her spirits: Drake’s music. His tracks, especially from Certified Lover Boy, became her soundtrack through that tough time. It wasn’t just a way to kill time—it was her fuel.

You could say his music kept her grounded, reminding her of strength, resilience, and that no matter what, the comeback was always bigger than the setback. Fast forward to 2024, and Sha’Carri proved that in the biggest way possible—dominating at the Paris Olympics, snagging a silver medal in the 100 meters. Off the track, her career soared too, landing major deals with Nike, Sprite, OLAY, Beats Solo 4, and Oikos.

Her net worth? Estimated between $1 million and $5 million. A true comeback story. And you can bet Drake’s music played a part in that journey. But here’s the thing—Sha’Carri’s connection to Drake was never just about the music. It was also about how he built his empire. Drake’s ability to use his influence and turn it into a global brand is something Sha’Carri Richardson admired.

So, naturally, as she started taking steps to expand her brand, she took a page out of his playbook. That’s when she signed with Wasserman, the brand worth $4.2 billion, the same brand that helped Drake prep for his It’s All a Blur tour in 2023. It’s like she’s following in his footsteps, not just in the music world, but in the business world too. Now, Sha’Carri’s making waves outside of the track.

She’s working with big names like Hyperice and Turtles chocolates, and there are more deals on the way. This is just the beginning. She’s already got plans to partner with the 50th Annual Colgate Games in 2026.  At the end of the day, Sha’Carri Richardson is carving out a legacy that goes beyond athletics—and she’s doing it with a little inspiration from Drake along the way.

With Wasserman backing her, it’s only a matter of time before she’s a global powerhouse, just like the artist who got her through the toughest moments.

A dream come true as Sha’Carri Richardson finally meets Drake

Sha’Carri Richardson and Drake have a pretty cool connection that goes beyond just a casual name-drop. When Drake mentioned her in his song “No Friends in the Industry” with the line, “And I’m like Sha’Carri, smoke ’em on and off the track,” it wasn’t just a clever bar—it was a shoutout to her boldness and talent. For Sha’Carri, who’s known for her fiery personality and unapologetic style, getting a nod from Drake was huge.

But it didn’t stop there. She even starred in a Nike Nocta campaign with Latto, showing up in a stylish pop-up event during Art Basel Miami. That’s the moment when sports, music, and fashion all collided. Drake’s support for Sha’Carri has been consistent, even during her tough times. Remember when she faced suspension in 2021? While the internet was debating her every move, Drake made sure to uplift her, using his platform to back her up.

The Nocta campaigns, sneaker promos, and even casual Instagram shoutouts all reflect how much he admires her journey. Sha’Carri’s vibe—strong, resilient, and fashionable—fits perfectly with Drake’s brand of celebrating people who stay true to themselves, no matter what. But what makes this connection even more special is how personal it became. In 2023, Sha’Carri Richardson posted on Instagram saying she wanted to meet Drake, tagging him with a simple, “I’m gone see you when I see you.”

Just days later, it actually happened—they met up in NYC during his tour. Talk about manifesting your dreams, right? For Sha’Carri, it was a dream come true. For Drake, it was just another day showing love to someone he’s genuinely a fan of. Together, their link shows how sports and music icons can lift each other up, creating moments that go way beyond a simple lyric or a brand collab.

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