When NBC executives approached Jerry Seinfeld about creating his own series for their network — just as it would later be depicted on the resulting series, Seinfeld, in its fourth season — he teamed up with his friend and fellow comic Larry David to come up with a concept. In Seinfeld season 4, Jerry’s fictionalized alter ego and Larry’s own avatar, George Costanza, come to the president of NBC with an idea for a “show about nothing,” which has become a popular label for Seinfeld itself.
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