Schlitz Taps Out

Abe Vucekovich, the owner of the Chicago cocktail bar Friends of Friends, got a call a couple months ago. It concerned Schlitz beer. This was a matter of some import to Vucekovich, because Friends of Friends is situated in what used to be a Schlitz tied house. There is a large Schlitz globe insignia on the side of the building. Because of this, Vucekovich decided to serve Schlitz beer on tap. To advertise this fact, he bought an old neon sign from a neighboring bar called Danny’s. It says “Schlitz on Tap” in bright red neon. But the call Vucekovich...