Sanrio 2026 Year of the Horse Items Dress Characters as Horses

Sanrio announced that Asunarosya is now selling 2026 Japanese zodiac animal merchandise featuring its characters dressed as horses, as next year is the year of the horse. Keychains and stickers of multiple mascots will appear. The company does ship worldwide via Buyee and WorldShopping, so the items are available everywhere. 

There are four of each type of item in the Sanrio 2026 Japanese zodiac year of the horse character collection. The stickers are 550円 (~$3.60) each, while the keychains are 770円 (~$5). In both situations there is one item that has an ema wooden plaque design with seven characters on it. Those feature Cinnamoroll, Hangyodon, Hello Kitty, Kuromi, My Melody, Pochacco, and Pompompurin. The other three each highlight one specific mascot dressed as a horse, with Cinnamoroll, Hello Kitty, and Kuromi as the options. 

Here are the two official images that show the keychains and stickers, as well as official art for the collection.

It is incredibly common for holiday-themed Sanrio merchandise to appear. In 2024, we saw a lot of Cinnamoroll Colorful Christmas items. Tons of Halloween items appeared in 2025, with some being standard merchandise and others being yokai figures.

The 2026 year of the horse Sanrio merchandise featuring seven characters dressed as zodiac horses is available in Japan now, with Asunarosya offering worldwide shipping.

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