Sales collapse forces 'woke' mega-brand to make humiliating U-turn and relist on Amazon

4 hours ago 7

Rommie Analytics

America's most popular shoe is coming back to Amazon. After a five-year hiatus, Nike shoes, clothing, and accessories are returning to the e-commerce giant. The athletic brand swiped its products from the platform in 2019, as part of a push to sell more directly to consumers. Consumer interest has slumped, with sales dropping a staggering 9 percent in March, amid increased running shoe competition. Hoka, Brooks, and Saucony are all gaining sales in the athletic sneaker industry after spending millions of dollars on branding deals with running clubs and community events. Nike, which has cut back on small-scale sponsorships, has...
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