SAG-AFTRA Video Game Deal Includes AI Consent Guardrails, Minimum Rates for Digital Replica Use

SAG-AFTRA has released the first details on the tentative deal made with companies signed to the Interactive Media Agreement after the guild's national board approved the deal for a membership ratification vote. Among the details revealed were protections against exploitation of generative artificial intelligence, an issue that was the sole impetus of the guild's strike that lasted 320 days. As part of the new deal, companies are required to have the informed consent of performers for all ways in which AI is planned to be used on their voice, likeness and movements. Performers also have . . .