Pump.fun Eyes $1B ICO, May Share Revenue With Token Holders

The token launch, which has been speculated since late 2023, may involve a “buyback-powered utility structure,” where a portion of Pump.fun’s earnings could be used to buy back or support the value of the forthcoming PUMP token. However, it’s unclear whether this revenue-sharing model would include profits from PumpSwap, the decentralized exchange introduced earlier this year.

One source close to the team told The Block, “Some of this stuff is subject to change, but the idea is to have a buyback tied to a portion of Pump revenue generated.” The source added that tokens are expected to unlock at the Token Generation Event (TGE) for both public and private sale participants.

Explosive Revenue Since Launch

Pump.fun has rapidly emerged as one of the highest-earning platforms in crypto, generating over $677 million in cumulative revenue since its early 2024 debut. While daily revenue peaked at over $7 million on January 23, it currently averages around $1 million per day, according to The Block’s data.

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Token Hype Builds

Initial buzz around a potential token began in October 2023 when an anonymous Pump.fun co-founder revealed in an X Spaces discussion that a token was in the works to “reward our earliest users.” More recently, Blockworks reported that Pump.fun is targeting a $4 billion valuation for its ICO—a figure yet to be confirmed or denied by the team.

With anticipation building across crypto communities, all eyes are on Pump.fun’s next move, which could mark one of 2025’s largest token launches.

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