Amazon's new ad-free streaming upgrade comes with a lot of perks for subscribers, but most of the important ones were included at no additional cost in the company's previous arrangement. Fans have been furious about Prime Video's switch to an ad-supported model for standard Prime members, but some have paid the additional fee to skip commercials anyway. As it is now, the company is offering a handful of perks aside from skipping ads to try to justify the cost of "Prime Video Ultra." No matter how it is packaged, it's clear that the streaming industry wants to claw back features that used to be standard and upsell them as luxuries.
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