Prime Video Ad Tier Surpasses 130 Million US Active Users

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year (when it reported 115 million). The updated figures, which were revealed ahead of Amazon's upfront presentation to advertisers on Monday, come nearly a year and a half after the offering was first launched as the default for subscribers. Viewers looking for an ad-free experience have the option to pay an additional monthly fee of $2.99. In addition to the U.S., Prime Video's ad tier is currently available in Australia, Austria, Canada, France, Germany, Italy, Mexico, . . .