Prabhasâ Fauzi: Publicity Designers Confirm AI Was Used in The Poster

Recently, the makers of Prabhas-starrer Fauzi unveiled a poster announcing the film’s release date, December 3, 2026. Netizens were quick to speculate that the image was AI-generated. The film’s publicity designers, Anil and Bhanu, addressed the speculation surrounding Prabhas’ Fauzi first look in an interview with Gulte.com. They confirmed that AI was used, but only in a limited capacity.

Fauzi poster designers explain

According to them, AI was used to remove distracting elements from the frame. Some background figures were not needed for the poster, and the designers felt that these elements looked distracting, so they were edited out using AI tools.

However, they remained firm about one thing: the main image, especially Prabhas’ face, was not created using AI. They explained that AI cannot capture genuine emotion in an expression, so that part of the work remained entirely manual. The clarification comes at a time when many film posters are facing scrutiny over the use of AI. Anil and Bhanu’s statement draws a clear line between AI-assisted cleanup and the core creative output.

An enormously successful poster

Meanwhile, the first look has been a rage. Released alongside the film’s theatrical release date announcement, the poster has generated extraordinary online engagement. In July, it became the most-shared first-look poster for an Indian film. According to the makers, the poster amassed more than 533,000 shares within its first 24 hours on Instagram.

Producer speaks about Prabhas’ dedication

Meanwhile, at an event on Wednesday evening, producer Y Ravi Shankar stated that Prabhas is highly dedicated to the Fauzi sets. He is present every day from around 8 AM to 6:30 PM, staying close to the proceedings and carefully overseeing everything. Even on days when he isn't shooting, he still comes to the sets and sits by the monitor.
 
Also Read: Prabhas' Fauzi First Look Becomes Most-shared Indian Film Poster, Fans Praise Rugged New Avatar