Play Company & 2K Announce Multi-Year Partnership Introducing New ‘NBA 2K’ Tournament Service

Play Company and 2K are partnering to give NBA 2K players another way to take on each other and back up all the trash-talking using a new dedicated tournament system.

The new, groundbreaking multi-year partnership announced last week allows NBA 2K players to win monetary prizes through online tournaments, giving them the ability to truly put their money where their mouth is, if they are as skilled in NBA 2K as they claim to be.

The new tournament system, called Play NBA 2K, will be integrated within The Play Company’s flagship product, Play OS. The deal also makes Play OS the official tournament platform for the game. It will introduce a dedicated menu button in the NBA 2K25 Play Now section for eligible players, allowing them to learn how to gain access to NBA 2K tournaments.

Through Play NBA 2K, players can participate in free-to-enter tournaments and entry-fee-based tournaments, providing NBA 2K fans with even more opportunities to compete in the basketball video game.

“Unlocking the ability for NBA 2K players to earn real cash prizes through competitive play marks a major milestone for us and the industry. We’re incredibly grateful to the team at 2K for helping make this transformative partnership a reality,” said The Play Company CEO, Brandon Pitts.

“2K’s partnership with The Play Company will further expand the ways that we are trying to build engagement and connect with our players,” said 2 K’s head of lifestyle and content marketing Ronnie “Ronnie 2K” Singh. “For us the deal with The Play Company serves as yet another way to quench the thirst of our competitive 2K community,” Singh said.

The service will go live with Play Now and MyTEAM tournaments. Additional tournament formats will be rolling out in the months ahead. Gamers can join Tournaments by downloading the Play OS mobile app on iOS or visiting this website.

NBA 2K Continues To Find Ways To Keep Players Engaged

NBA 2K remains at the forefront, allowing its players to enhance their gameplay experience and earn money. There the NBA 2K League that partners with the NBA, allowing those who are exceptionally good at the game to make a living playing 2K and be treated like actual athletes and there was the players only tournament that took place during the pandemic featuring some the league’s biggest stars who are also good at NBA 2K.

We are intrigued to see how successful this new partnership will be.